London · Product Designer · Fintech
I'm a product designer with a passion for making complex experiences feel simple, useful and human. Currently in the Financial Products squad at Just Group, working on regulated mobile experiences: pensions, identity, KYC, and the small moments of trust that hold a financial product together.
10+
Years in customer-led roles
5 yrs
In product design, fintech-focused
FCA
Regulated environments
0–1
End to end product design and execution
Selected work · 2022 to 2025
iOS · Android
A trusted pension discovery experience inside a regulated mobile app, helping people locate old pensions and finally see their retirement finances in one place.
100%
Prototype task completion rate
<4 min
Average completion time
0
Critical usability issues observed
Web app · Broker portal
Turning a manual, spreadsheet driven broker process into a self serve digital platform where brokers can create clients, submit applications and track funding journeys on their own.
<4 min
Application completion time
~200
Brokers onboarded across UK, Spain & Australia
Self serve
Replaced a manual spreadsheet process
Web app
Redesigning Outfund's funding application so SMEs applying for revenue based finance get a faster, clearer, more self serve onboarding experience.
−96%
Reduction in submission time
−83%
Lower customer acquisition cost
2.3x
Margin uplift
Approach
In financial products, complexity is the default. I design for the moments where users hesitate (the verification step, the confirmation screen, the unfamiliar word) and strip them back until the next step feels obvious, light, and within reach.
Calm by default
Reduce cognitive load before adding delight.
Plain language
Translate compliance into clarity.
One clear next step
Remove the friction between intent and action.
Capabilities
Disciplines
Tools
Domains